ibibo.com: Fast Emerging as a Dominant Player in the Online Social Networking Space in India

            


Details

Case Code : CLMM076
Publication date : 2009
Subject : Marketing Management
Industry : -
Length : 03 Pages
Price : Rs. 100

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Key words:

Social media, conversational media, social networking, Ibibo.com, Google, Blogger, Orkut, blogs, Internet, search engine

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Abstract: ICMR India ICMR India ICMR India ICMR India RSS Feed

In January 2008, a social networking site targeting the Indian youth, ibibo.com, was ranked by comScore Media Metrix at sixth position among conversational media sites behind Orkut and Blogger while its unique visitor rank was 24. Within a year of its launch, ibibo.com became one of the fast growing social media businesses Internet-based in India.

Introduction

In January 2008, a global Internet information provider comScore Media Metrix announced the ranks for conversational media sites in India.

Among them, India's ibibo.com (ibibo) was featured at the sixth position after Orkut and Blogger. ibibo's unique visitor rank was 24.

Commenting on the ranking, Ashish Kashyap (Kashyap), CEO of ibibo.com, said, "We touched a million users in January 2008 and now that we have built a brand that is both quirky and unique, we have decided to take things forward."


ibibo.com was founded in August 2006 by MIH Web Pvt Ltd, the Indian subsidiary of Cape Town, South Africa-based global media company, Naspers.

With its headquarters in India located at Gurgaon, Haryana, and a research and development center at Bangalore, ibibo was founded with the aim of tapping the growing Internet-savvy youth market in India and creating a forum where people could bond with each other through the Internet. Its name signified its intention - 'I Build I Bond'...

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3. Harnessing the Power of Online Social Communities for Branding and Market Development


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